Working closley with the Beer Academy, we adapted the Foundation Course to our induction training programme and the resulting new one-day Induction Course delivered by the Beer Academy has proved tremendously successful in enthusing and motivating our new starters.

Organisational Development Manager
Carlsberg UK

Knowledge of raw materials and what happens in the brewing process was excellent. The tasting session was fantastic. I did not realise there were so many flavours, aromas etc.

Alan West
Refresh UK

The feature in The Times on "What to give Dad for Father's Day brought a number of inquiries for course vouchers.

The Times

We were invited to hold beer and food tasting sessions at the embryo Beers of the World Show which took place alongside the BBC Good Food Summer event at Birmingham's NEC. Over 5000 potential Academy customers passed through its turnstiles.

The BBC Good Food Show

Ideal after your AGM, just ask The British Association of Plant Breeders AGM or the Pulmonary Hypertension Association annual conference who all enjoyed an informative talk and tasting of a wide variety of beers.

Post AGM Celebrations
The British Association of Plant Breeders

We have held a number of beer tasting sessions for as few as two people even with a romantic twist too if you wish, held in the comfort of our meeting rooms. Feedback from one our clients, "A quick note to say thank you for organising the beer tasting with the speaker. We both had a lovely time (and I've now been converted to two different beers, which frankly exceeded my wildest expectations!!!)."

Anniversaries
Rana Tandon

Tutored Tasting for a gentleman's prenuptial celebration. Client feedback "Just a quick line to say thanks for the beer tasting on Saturday - the afternoon was enjoyed by everyone who went and we all thought that the lecturer was excellent and she gauged the group really well - please pass on our compliments and thanks."

Gentleman's Prenuptial Celebration
Seb Fossey

The British Museum have regularly contacted us to hold beer tasting sessions related to their fantastic programme of events. We recently held an American Beer Tasting on 4 July to spotlight American beers to guests attending an evening exhibition of US prints. We have also held a number of sessions with Chinese beers for visitors inspecting the Terracotta Army.

The British Museum

The Beer Academy conducted several entertaining and knowledgeable beer and food tastings sessions at the Publican Live exhibition (2008) which proved even more popular than the wine sampling. Every session was over subscribed!

The Publican Live
1-3 April 2008

"I booked the Beer Academy for my 30th Birthday and it was the best party I have ever had. The presenter was fun and knowledgeable and judged the mood of the party perfectly which meant that the party was given even more energy. The event was full of laughs and some friendly competition. It was a thoroughly enjoyable experience and I would recommend it to anyone who likes having fun and drinking beer."

Birthday Party
Jamie Clohesy

Housing Developers have utilised our Beer knowledge and reputation by asking us to host tasting sessions at their show homes to help promote their new homes and attract home buyers. Developers have reported that they have sold several houses on the day of the tastings.

Housing Developers
Property Sector